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BRENDA GEIGER

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  • Marketing // PR // Content

     

    Hi, I'm Brenda Geiger. I'm a passionate marketing and PR pro.

     

    I’ve collected a lot of different skills over the years. My experience in content strategy, editorial, creative production, branding and community relations includes working for big brands like Cerner, Assurant, Mosaic Life Care and my own startups Two West and Geiger Media.

     

    I'm your girl if you need media coverage, event planning, ghostwriting, or any type of digital marketing.

     

    See more details on my resume, or, better yet, let's meet for coffee to learn if there's a fit for your project.

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  • PUBLIC RELATIONS

    News Release Writing and Story Placement

    Complete Health Partners

    The news release I wrote for Complete Health Partners was picked up word for word in the Tennessean. This is the news release I wrote for the opening of Complete Health Partners' third location.

    Project Perseverance Campaign & News Coverage

    Assurant Employee Benefits

    To create national recognition of the work Assurant was doing helping people through disability insurance, I created the Perseverance Hall of Fame. J.R. Martinez from Dancing with the Stars was inducted into the first year of the program, which attracted headlines and community goodwill. This is the national news release I wrote and the video I produced with the crew at KCPT public television.

     

    Read Release>>

    See TV Coverage>>

    Business Wire>>

    Sizzle Reel>>

    Movie Theatre Advertising

    Are You in a Dark Place?

    Created movie theatre advertising campaign and landing page to increase phone calls and appointments from people experiencing depression. The campaign results: 6,000 page views, 200 website hits, and 300 phone calls per month to Signature Psychiatric Hospital.

     

    Campaign Results>>

    Branding

    Signature Psychiatric Hospital

    Signature Psychiatric Hospital had a weak brand, weak social followers, and no community awareness before hiring me. My work grew its market share to 38%, created a consistent image, and help boost its sale for top dollar to Arcadia Health in 2022.

     

    See Branding>>

    Event Spokesperson

    Signature Psychiatric Hospital

    This is one example of my ability to pitch the story, land the coverage and serve as a company spokesperson. Watch video to left for my interview with anchor Mark Alford on Fox 4.

    Story Placements & Infographics

    Assurant Employee Benefits

    I wrote and created this story and infographic for Assurant - A Financial Guide to Sleeping Through the Night. It was picked up by media outlets nationally. And I placed this feature on new technology at Mail Print in the Kansas City Business Journal.

  • COPYWRITING

    Examples of Communications Plans, Copy & Execution

    Fundraising Plan, Copywriting & Execution

    Kansas City Kansas Community College

    I assisted KCKCC's Development Department with its Fall Appeal by writing a communications plan, writing an appeal letter, designing social media posts, and creating a student video. See my appeal communications plan here and a copy of the appeal letter here. The 2022 campaign had a 5:1 increase in campaign donation amounts and a 4:1 increase in total donations received compared to the 2021 campaign.

     

     

    Fundraising Copy & Creative

    KC Healthy Kids

    I worked with KC Healthy Kids to develop the fall appeal campaign messaging and creative. The campaign consisted of a series of three direct mail pieces and eight emails leading to a landing page. Here is the first postcard, appeal letter, and thank you postcard.

     

    Read three emails sent to support the campaign.

     

     

    Magazine Article Copywriting

    KC Studio Magazine

    This was the first of a series of articles I wrote for KC Studio about art and culture in Kansas City.

     

    Read More>>

     

     

    Ebook Copy & Design

    MidlifeMonaLisa.com

    I wrote this ebook for a blog that landed me on CBS on a reality show called The Job.

     

    See eBOOK>>

    Guest Post Blog

    Elephant Journal

    I wrote this article for Elephant Journal and its loyal audience of non-materialistic yogis and seekers of higher consciousness.

     

    Read Article>>

    Client Testimonial

    Kansas City Kansas Community College

    We worked with Brenda on a Fall/Annual Campaign for our student scholarship program at KCKCC. She was wonderful to collaborate with and provided a lot of creative ideas. She was easy to talk to, took lots of notes, and provided a very comprehensive outline of what she could provide. She is a great writer and produced an amazing campaign to aid in generating funds for scholarships. Brenda provided a variety of content for social media, a mailing, emails, and a blog. She also did student interviews, provided graphics, and a video. Brenda was very responsive, timely, and open to incorporating our ideas as well. She did a great job! We are still receiving donations and were able to attract some new donors with her assistance. ~ Sharon Ramsey, Director of Development

     

     

  • Website Design

    Copy, Creative & Site Build by Brenda

    Signature Psychiatric

    Provided copy & direction for redesign.

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    Valor Program

    PTSD treatment program website.

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    Distinctive Timber

    Reclaimed lumber business promotion.

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    SOCIAL MEDIA

     

     

  • Work with me:

    Kansas City
    Mon-Fri: 900AM - 6:00PM
    816-501-6042
    816-501-6042
    brendakgeiger@gmail.com
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2021 Geiger Media

 

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