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BRENDA GEIGER

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    • HOME
    • PR
    • COPYWRITING
    • DIGITAL
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    BRENDA GEIGER

    • HOME
    • PR
    • COPYWRITING
    • DIGITAL
    • CONTACT
    • …  
      • HOME
      • PR
      • COPYWRITING
      • DIGITAL
      • CONTACT

      BRENDA GEIGER

      • Marketing /Social Media Content Creation

         

        Hi, I'm Brenda Geiger. I'm a passionate marketer and digital content creator.

         

        I’ve collected a lot of different skills over the years. My experience in content creation, social media management, and product launches, includes working for big brands like Cerner, Assurant, Mosaic Life Care, and Mosaic Diagnostics, formerly Great Plains Laboratory.

         

        I'm your girl if you need great copy, media coverage, event planning, or any type of digital marketing.

         

        See more details on my resume, or, better yet, let's meet for coffee to learn if there's a fit.

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      • PUBLIC RELATIONS

        News Release Writing and Story Placement

        Complete Health Partners

        The news release I wrote for Complete Health Partners was picked up word for word in the Tennessean. This is the news release I wrote for the opening of Complete Health Partners' third location.

        Project Perseverance Campaign & News Coverage

        Assurant Employee Benefits

        To create national recognition of the work Assurant was doing helping people through disability insurance, I created the Perseverance Hall of Fame. J.R. Martinez from Dancing with the Stars was inducted into the first year of the program, which attracted headlines and community goodwill. This is the national news release I wrote and the video I produced with the crew at KCPT public television.

         

        Read Release>>

        See TV Coverage>>

        Business Wire>>

        Sizzle Reel>>

        Movie Theatre Advertising

        Are You in a Dark Place?

        Created movie theatre advertising campaign and landing page to increase phone calls and appointments from people experiencing depression. The campaign results: 6,000 page views, 200 website hits, and 300 phone calls per month to Signature Psychiatric Hospital.

         

        Campaign Results>>

        New Brand Launch

        Mosaic Diagnostic, formerly Great Plains Laboratory

        How do you take a family-owned midwest laboratory and transform it into the second-largest functional medicine lab in the world (with its sites on #1)? Through meticulous planning, preparation, and execution. I wrote the marketing plan and executed the brand launch.

         

        See Branding>>

        Event Spokesperson

        Signature Psychiatric Hospital

        This is one example of my ability to pitch the story, land the coverage and serve as a company spokesperson. Watch video to left for my interview with anchor Mark Alford on Fox 4.

        Story Placements & Infographics

        Assurant Employee Benefits

        I wrote and created this story and infographic for Assurant - A Financial Guide to Sleeping Through the Night. It was picked up by media outlets nationally. And I placed this feature on new technology at Mail Print in the Kansas City Business Journal.

      • COPYWRITING

        Examples of Communications Plans, Copy & Execution

        Fundraising Plan, Copywriting & Execution

        Kansas City Kansas Community College

        I assisted KCKCC's Development Department with its Fall Appeal by writing a communications plan, writing an appeal letter, designing social media posts, and creating a student video. See my appeal communications plan here and a copy of the appeal letter here. The 2022 campaign had a 5:1 increase in campaign donation amounts and a 4:1 increase in total donations received compared to the 2021 campaign.

         

         

        Fundraising Copy & Creative

        KC Healthy Kids

        I worked with KC Healthy Kids to develop the fall appeal campaign messaging and creative. The campaign consisted of a series of three direct mail pieces and eight emails leading to a landing page. Here is the first postcard, appeal letter, and thank you postcard.

         

         

        Magazine Article Copywriting

        KC Studio Magazine

        This was the first of a series of articles I wrote for KC Studio about art and culture in Kansas City.

         

        Read More>>

         

         

        Ebook Copy & Design

        MidlifeMonaLisa.com

        I wrote this ebook for a blog that landed me on CBS on a reality show called The Job.

         

        See eBOOK>>

        Guest Post Blog

        Elephant Journal

        I wrote this article for Elephant Journal and its loyal audience of non-materialistic yogis and seekers of higher consciousness.

         

        Read Article>>

        Digital Ebook Copywriting

        Mail Print (now Next Page)

        I wrote and converted a year's worth of blog posts into an eBook used as a digital download for lead gen for Mail Print. I also wrote this eBook to persuade people to travel sustainably.

        Client Testimonial

        Kansas City Kansas Community College

        We worked with Brenda on a Fall/Annual Campaign for our student scholarship program at KCKCC. She was wonderful to collaborate with and provided a lot of creative ideas. She was easy to talk to, took lots of notes, and provided a very comprehensive outline of what she could provide. She is a great writer and produced an amazing campaign to aid in generating funds for scholarships. Brenda provided a variety of content for social media, a mailing, emails, and a blog. She also did student interviews, provided graphics, and a video. Brenda was very responsive, timely, and open to incorporating our ideas as well. She did a great job! We are still receiving donations and were able to attract some new donors with her assistance. ~ Sharon Ramsey, Director of Development

         

         

      • Websites, Landing Pages, Videos

        Copy, Creative & Site Build

        Signature Psychiatric

        Provided copy & direction for redesign.

        Visit Site

        Mosaic Diagnostics Sizzle Reel

        Wrote and produced this announcement video for lab's new brand launch.

         

        Visit Site

        Eat Drink Dive

        Bar & Restaurant Directory - all copy & design is mine.

        Visit Site

        MosaicEDGE

        Workshop Hub (password is EDGE). Copywriting is mine.

        Visit Site

        Mosaic Diagnostics Landing Page

        Part of FXMed Podcast Sponsorship. See landing page.

        Visit Site

        Practitioner Testimonial Video

        Embedded into blog post I assigned and edited. 

        Visit Vdeo
      • Work with me:

        Kansas City
        Mon-Fri: 900AM - 6:00PM
        816-501-6042
        816-501-6042
        brendakgeiger@gmail.com
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      2021 Geiger Media

       

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